PRIVACY NOTICE PURCHASING ONLINE & IN STORE
Why do we use your personal data?
We use your personal data to provide you with the information, products and services that you request or purchase from us, either online and in stores. In this context, we use your personal data to be able to process your purchase order and payment transactions and to manage your deliveries, claims, returns and refunds in a secure and effective manner.
Purchase order and payment data collected for the purpose above will also be used, under certain conditions and limitations, for marketing, business development and analytics purpose and to detect fraud and thefts in connection with online and offline sales and to comply with applicable laws.
How do we use your personal data?
The personal data we obtained directly from you when you are placing a purchase order, making a payment or using any other of our services will be used only to the extent necessary to process that order and to deliver the requested products and services.
Whenever you place a purchase order, make a payment, return a product or signing up for a financial service we use your personal data to verify your identity and your capacity to enter into a contract, that financial information you provide us is accurate, conduct fraud checks or prevent other illegal activity.
Who has access to your personal data?
We share your personal data within the H&M Group whenever necessary to fulfill the intended purpose. For the same reason, personal data is also shared with suppliers carrying out certain tasks on our behalf, such as order fulfillment and payment processing. H&M is always fully responsible for its suppliers.
We may from time to time also share personal data with independent third parties, such as electronic communication providers, banks and financial service providers, and postal services. Please be aware that many of these recipient have an independent right or obligation to process your personal data in their own rights.
Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.
What is the legal ground to process your personal data?
When making products and services available to you H&M will process your personal data necessary for concluding a contract with you and to fulfill any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or by third parties.
How long do we keep your personal data?
We will keep and process your personal data no more than necessary for us to perform our contractual obligations.
However, we may continue to use and store your data for additional purposes.
Purchase order data will also be used for the purpose of Development and Improvement of products, services and supply chains.
Purchase order data will also be used for the purpose of Security and Safety by fraud detection and loss prevention.
If you are a user of an H&M Account or a member of H&M Membership we will continue to use your purchase order data to the extent necessary for us to deliver upon our promises and to distribute Ads & Promotions acccording to your expectations.
In addition to the above, for the purpose of Compliance with Laws, we are compelled to continue to save and sometimes use your purchase order data to abide with applicable tax and accounting legislation and to protect consumer rights.
You can read more about why and how the H&M Group re-use personal data under each section of this Privacy Notice.
When making products and services available to you H&M will process your personal data necessary for concluding a contract with you and to fulfill any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or by third parties. For the purpose of identify and contact you when an item you have signed up to receive information regarding is available again for purchase, we use legitimate interest as a business as legal ground for processing.
Please read our full Privacy Notice.