H&M Move invites the whole world to move
New brand H&M Move, launching worldwide August 4, is embarking on a bold mission to democratize sportswear and get the whole world and every body moving, however they move.
The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover, moving in a multitude of ways. H&M Move aims to equip the world with stylish and functionable "movewear" that will support Movers of all abilities and skills to move comfortably and confidently.
H&M Move is a movement brand. We’re here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratizing sports apparel. We provide a wide range of movewear across several categories that is stylish, functional and incredible value for our customers. Combined with our passion to get everybody and every body moving, we are truly inspired for the journey ahead of us.
Simon Brown – General Manager H&M Move
Both for women and men, H&M Move is launching a wide range of "movewear" designed to bounce, flex, skip and flow. The first drop includes a variety of Move Essentials, including functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to work out and run.
H&M Move launches on August 4th with collections for women, men and kids available in 2,500 stores worldwide and online.
Stay tuned for more exciting news about the launch of H&M Move!