Gear up for the outdoors

H&M Move is on a mission to open the outdoors to everybody. With its latest drop, the fashion-forward sports brand introduces high-performance and technical movewear that’s affordable, successfully democratizing our outdoor spaces.

Whether you are reconnecting on woodland runs, recharging on mountain trails, or exploring new city streets this season, these multipurpose pieces are designed with you in mind – so you can remain in the great outdoors longer and in great comfort. Integrating unique material technologies with tapered seams, meticulously placed ventilation features, adjustable hoods, and generous storage pockets, this comprehensive layering system adapts seamlessly to diverse weather conditions and varying levels of activity intensity.

“Our aim was to design the Outdoor Collection so you can confidently wear it on city streets. By introducing bold and oversized items such as the fleece set, baggy hiking pants and padded vest, we wanted to create a modern streetwear vibe inspired by ‘90s and Y2K aesthetics. This vision comes to life through an earthy color palette alongside timeless black, accentuated by lively pops of purple. Complemented by iconic outdoor design features and detailing, it’s the perfect mix of function and fashion,” says Product Manager Outdoor Mfon Boman from H&M Move.

The cornerstone of the collection rests on H&M Move’s trademark materials, featuring the lightweight StormMove™ shell layers that shield against the elements, the warm ThermoMove™ mid-layers that offer extra insulation in colder temperatures, and the DryMove™ base layers that ensure the highest level of comfort and moisture-wicking as you move. The majority of the materials used are recycled and do not compromise on garment quality, functionality or durability.

The Outdoor Collection unveils H&M Move’s latest innovation, StormMove™ 3-Layer Shell Jacket. Noteworthy for its clean, timeless look, ergonomic construction, and functional detailing, the jacket distinguishes itself through its innovative material composition. It consists of a durable, water-resistant shell layer crafted from 100% recycled polyester, a smooth inner layer in 100% recycled nylon jersey, and a laminated, microporous mid-layer that effectively blocks out wind and rain while being breathable.

While each garment in the collection has undergone rigorous testing, StormMove™ 3-Layer Shell Jacket in particular proved itself in climate-controlled conditions. For the testing, H&M Move collaborated with Progressive Sports Technologies, an independent sports consultancy recognized for working with some of the biggest names in athleticwear.

“Progressive Sports Technologies took our StormMove™ jacket and tested it against other market-leading jackets. The results proved that, in terms of waterproofness, breathability, and thermoregulation, our product performed on par with market-leading standards. This achievement underscores our commitment to democratizing high-performance movewear and changing the way we all can enjoy the outdoors. That’s what makes our collection truly unique,” says Materials & Innovation Lead Bryony Bennett from H&M Move.

H&M Move’s Outdoor Collection will be available in stores and online at hm.com/move from September 21.