Size guide image

#HMLeague: Get inspired by our 22 ambassadors

Starting today, Brittanny Xavier, Ellen V Lora, Jessi Malay and 19 other powerful influencers are teaming up with H&M on a year-long journey. Here’s a first look at their top picks from our spring collections.

Exclusive events, previews of new collections and — most of all — a year-long series featuring the group of 23 influencers curating, styling and creating content wearing their favorite trend pieces and most loyal wardrobe heroes from H&M. The official launch of the #HMLeague takes place during the first weekend of festival season, but in order for you to be in the know (and get your Instagram up to date!) we’re introducing the fun, inspirational and super stylish group today.

BRITTANY XAVIER @brittanyxavier
A former marketing executive, Brittany’s effortless style that mixes both affordable and luxury fashion has rallied over 1 million fans on Instagram. Brittany’s roots are in LA with her husband and young daughter.

ELLEN V LORA @ellenvlora
Ellen graduated with a BA in Theatre of Arts & Film with an emphasis on Costume Design from the University of Southern California, which sparked her interest in storytelling through fashion. Her edgy, contemporary style is the perfect mix of youthful rebellion and tailored refinement.

JESSI MALAY @jessimalay
Jessi is a singer and dancer who has toured with Danity Kane and worked with Jive Records and Warner Bros. Records. Outside of this, through her social content, Jessi’s audience looks to her for advice on beauty, home décor, fashion, and being a mom. 

JILL WALLACE @littleblackboots
As a former fashion marketer and buyer, Jill has used her talents to build a creative space with a strong online presence. A southern California native, much of Jill’s inspiration stems from her world travels, west coast culture, and downtown vibes. 

Standing at just 5 ft tall, Hang explores life joyfully through smoothies, home décor, makeup, and playing dress up. She takes her fans on a fun journey of embracing individuality, pushing boundaries, and living more vibrantly. 

YUMMERTIME @yummertime
Couple Brock Williams and Chris Lin inspire their fans through their approachability, likeability, and their obsession with pizza and diet coke. They were pioneers in the men’s fashion space and they are now leading the charge to normalize skincare for men and by challenging gender norms and misconceptions about masculinity.

CASEY GOODE @officiallyquigley
Quigley, aka Casey Potter Carlson Goode, moved to Los Angeles from Minnesota in 2011 to pursue a musical career after being a semi-finalist on Season 8 of American Idol. Now, she uses her voice and lifestyle driven content to inspire mindfulness and to live with an open and full heart.

KAYLA JONES @itskaylajone
Kayla Jones is from Princeton, New Jersey and is a signed curve model with Wilhelmina Models. Growing up, she struggled with her confidence but now uses her platform to make people laugh, find beauty in their individuality, and to do whatever makes them happy.  

ORIANE ADJIBI @myfashionbreak
Oriane is a fashion and lingerie obsessed West African and French influencer who loves to challenge fashion and play with different styles and materials. She believes that fashion is art and that you have to be open-minded and love experimenting with it all!

DARION FAMOUS @darionfamous
Born and raised in Las Vegas, Darion is currently based in Los Angeles. With an interest in men’s fashion, vintage pop culture, music and photography, Darion uses visual storytelling to develop, improve, and inspire others. 

Other H&M Leaguers include Ebony & Denise (@team2moms), Mariale Marrero (@mariale), Arielle Charnas (@ariellecharnas), Marcel Floruss (@marcelfloruss), Justin Livingston (@justinliv), Yasmeena Rasheed (@y.asmeena), Tyla-Lauren Gilmore (@tylauren), Lauren Wasser (@theimpossiblemuse), Erika Aguilera (@erikaaguileraa), Sherry Ballan (@hausofsherry), Anthony Urbano (@oh_anthonio), and Nina Huynh (@yourgirlneens).

Stay tuned for more on the H&M League coming soon! Follow their journeys with #HMLeague on Instagram.

Back to feed
Back to top