Find your scent | H&M
FIND YOUR SCENT
The vegan scents are composed of top, mid and base notes that build the full expression and complexity of the fragrance.
Select a scent that captures the essence of self-expression.
Discover yours with our fragrance guide.
The scents are conceptualized in Sweden and developed in France.
Select a scent that captures the essence of self-expression.
Discover yours with our fragrance guide.
The scents are conceptualized in Sweden and developed in France.
The notes
Each scent is made from three layers of notes, creating a fragrance pyramid.
TOP NOTES - The crush
The first impression that sets the mood of the scent.
TOP NOTES - The crush
The first impression that sets the mood of the scent.
MID NOTES - The heart
Brings the fragrance to full life and defines its true essence.
BASE NOTES - The deep
The depth that leaves a long-lasting impression.
WOODY SCENTS
ADVENTURE SEEKER
Top: Black Pepper, Bergamot
Mid: Orris, Tobacco, Jasmine
Base: Leather, Sandalwood, Amber, Cedarwood, Musk, Praline, Milky Accord
Wood, Leather, Spicy — An unforgettable scent indulging in creamy woods and rich leather.
FLORAL SCENTS
CHIC SOCIALITE
Top: Bergamot
Mid: Orange Blossom, Jasmine, Honeysuckle
Base: Marshmallow, Vanilla, Cotton Candy, Musk
Floral, Orange Flower, Vanilla — A romantic scent featuring sweet notes of orange blossom and Parisian nights.
HOPEFUL ROMANTIC
Top: Pear, Bergamot
Mid: Tuberose, Orange Blossom, Fruity Jasmine
Base: Patchouli, Vanilla, Amber
Floral, White Flowers, Ambery — A heartfelt scent featuring bouquets of white flowers.
FRUITY SCENTS
CREATIVE VISIONARY
Top: Coconut Water, Guava
Mid: White Flower, Tiare, Violet
Base: Musk, Patchouli, Vanilla
Fruity, Floral, Musky — A free-spirited scent full of fresh, fruity notes.
FEARLESS OPTIMIST
Top: Pistachio, Sea Salt, Pina Colada, Candy Apple
Mid: Heliotrope, White Flowers
Base: Salted Caramel, Sandalwood, Musk, Praline
Fruity, Floral, Gourmand — A sunny scent inspired by warm breezes and coconut groves.
FRESH SCENTS
MODERN MINIMALIST
Top: Cotton Flower, Eucalyptus, Citrus
Mid: Jasmine, Rose, Lily of the Valley
Base: White Musk, Sandalwood, Amber, Cashmere Wood
Powdery, Musky, Floral — A classic scent with a clean finish, like a crisp white T-shirt.
AMBER SCENTS
PERSONAL MUSE
Top: Almond, Peach
Mid: Tuberose, Jasmine, Orris
Base: Sandalwood, Vanilla, Tonka Bean, Cacao
Amber, Vanilla, Fruity — A confident scent with energy and rich notes of amber.
SWEET SCENTS
SOCIAL BUTTERFLY
Top: Honeysuckle, Apple Blossom, Lemon, Mandarin
Mid: Vanilla, Ylang Ylang
Base: Caramel, Musk, Cashmere Wood
Gourmand, Vanilla, Floral — A sweet, floral scent for the social butterfly.