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Find your scent | H&M

FIND YOUR SCENT

The vegan scents are composed of top, mid and base notes that build the full expression and complexity of the fragrance.

Select a scent that captures the essence of self-expression.

Discover yours with our fragrance guide.

The scents are conceptualized in Sweden and developed in France.

The notes

Each scent is made from three layers of notes, creating a fragrance pyramid.

TOP NOTES - The crush
The first impression that sets the mood of the scent.


MID NOTES - The heart 
Brings the fragrance to full life and defines its true essence. 


BASE NOTES - The deep 
The depth that leaves a long-lasting impression.

WOODY SCENTS

$12.99

ADVENTURE SEEKER


Top: Black Pepper, Bergamot

Mid: Orris, Tobacco, Jasmine

Base: Leather, Sandalwood, Amber, Cedarwood, Musk, Praline, Milky Accord

Wood, Leather, Spicy — An unforgettable scent indulging in creamy woods and rich leather.

FLORAL SCENTS

$12.99

CHIC SOCIALITE


Top: Bergamot

Mid: Orange Blossom, Jasmine, Honeysuckle

Base: Marshmallow, Vanilla, Cotton Candy, Musk

Floral, Orange Flower, Vanilla — A romantic scent featuring sweet notes of orange blossom and Parisian nights.
$12.99

HOPEFUL ROMANTIC


Top: Pear, Bergamot

Mid: Tuberose, Orange Blossom, Fruity Jasmine

Base: Patchouli, Vanilla, Amber

Floral, White Flowers, Ambery — A heartfelt scent featuring bouquets of white flowers.

FRUITY SCENTS

$12.99

CREATIVE VISIONARY


Top: Coconut Water, Guava

Mid: White Flower, Tiare, Violet

Base: Musk, Patchouli, Vanilla

Fruity, Floral, Musky — A free-spirited scent full of fresh, fruity notes.
$12.99

FEARLESS OPTIMIST


Top: Pistachio, Sea Salt, Pina Colada, Candy Apple

Mid: Heliotrope, White Flowers

Base: Salted Caramel, Sandalwood, Musk, Praline

Fruity, Floral, Gourmand — A sunny scent inspired by warm breezes and coconut groves.

FRESH SCENTS

$12.99

MODERN MINIMALIST


Top: Cotton Flower, Eucalyptus, Citrus

Mid: Jasmine, Rose, Lily of the Valley

Base: White Musk, Sandalwood, Amber, Cashmere Wood

Powdery, Musky, Floral — A classic scent with a clean finish, like a crisp white T-shirt.

AMBER SCENTS

$9.99

PERSONAL MUSE


Top: Almond, Peach

Mid: Tuberose, Jasmine, Orris

Base: Sandalwood, Vanilla, Tonka Bean, Cacao

Amber, Vanilla, Fruity — A confident scent with energy and rich notes of amber.

SWEET SCENTS

$9.99

SOCIAL BUTTERFLY


Top: Honeysuckle, Apple Blossom, Lemon, Mandarin

Mid: Vanilla, Ylang Ylang

Base: Caramel, Musk, Cashmere Wood

Gourmand, Vanilla, Floral — A sweet, floral scent for the social butterfly.