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H&M New York | H&M

H&M New York, February 26 — Chapter one of an ongoing global exploration of self-expression, through the lens of Rafael Pavarotti.

Rafael Pavarotti New York City, 2026

H&M New York is a democratic stage, bringing together street-cast New Yorkers and familiar voices shaping the city, to share perspectives on style and the place they call home.

NEW YORK CITY, 2026

"I used to think I had to act and dress according to people's expectations, but now I do the opposite."

– COCA SEILER

New York City, 2026

“Fashion is not really important, it’s fun. It’s important because it is pleasurable.”

– LYNN YAEGER

New York City, 2026

"You can walk around the city and it's like you are walking around every city in the world."

– KAREEM RAHMA

"Let me show up and be myself so you can show up and be yourself and we can choose to be here with each other."

– Z

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