e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M eau de parfum collection | H&M
Make it make scents.
Power Grip. Halo Glow. Camo Blend. Three iconic beauty products reimagined as
an irresistible eau de parfum collection from
e.l.f. Cosmetics and H&M.
an irresistible eau de parfum collection from
e.l.f. Cosmetics and H&M.
Launching in select stores and online January 29.
Power Grip
Eucalyptus, Cedarwood, Sea Salt
Halo Glow
Magnolia, Vanilla, Amber
Camo Blend
Vanilla, Musk, Palo Santo
sort Recommended have been applied
e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29
sort Recommended have been applied
e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29e.l.f. H&M : Launching 1.29
Launching 1.29
Three beauty icons. Three unique scents. One groundbreaking partnership. e.l.f. and H&M unite in a first-of-its-kind collaboration for both brands — a bold meeting of fashion and beauty that redefines the world of fragrance.
Perfume inspired by a primer? Make it make scents.
The collection reimagines three e.l.f. fan-favorites as irresistible eau de parfum — Power Grip, Halo Glow and Camo Blend — using upcycled ingredients. A complete sensory experience. To celebrate the launch, e.l.f. and H&M have created a limited-edition accessory line to complement each perfume.
Launching with a music video directed by Tanu Muino, the campaign invites you to "spritz, walk, waft, pose" — choreography designed to maximize the spread of scent through expressive movement. Discover the collection and make it make scents.
