H&M x Ariana Grande — a merch match made in heaven

H&M x Ariana Grande — a merch match made in heaven

This summer, H&M is dropping a Sweetener World Tour Collection for Ariana Grande fans all over the world.

Did you manage to secure tickets to this year’s most anticipated music event — the Ariana Grande Sweetener World Tour? Congrats! We know what you’ll be wearing for the show (and probably for the rest of the year as well). 

H&M just dropped an entire capsule Sweetener World Tour Collection, spawning over 30 articles, with t-shirts, hoodies, cropped tops, bags and bodysuits that feature lyric quotes as well as the famous album cover photo from Ariana Grande’s latest release.

“This Ariana Grande merch drop collection consists of everything that a true fan would  ever need: the printed hoodie, the cropped top and the statement accessories such as hair clips stating ‘thank u, next.’ Designing a collection like this has been so much fun, with all these pieces suitable for anyone feeling Ariana at heart,” says H&M Divided designer Emily Björkeheim.


The collection launches in-store and online startingAugust 1st.

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