Introducing Morris & Co x H&M
The iconic interiors brand has collaborated with H&M and created a collection that will keep your wardrobe in bloom throughout fall and winter.
As the weather cools and our light, bright and breezy clothes are put into storage, we move into fall with cozy knits, strong tailoring and romantic dresses on our minds. But colder temps do not at all expel colors, prints and florals from our sartorial lives. It's the other way around – and H&M has news that lets you stay in bloom all year round. A print collab with the iconic and quintessentially British interiors brand Morris & Co drops into stores and online on October 4.
“The Morris & Co prints are some of the most recognized and loved around the world, while William Morris is not only synonymous with the Arts and Crafts movement, but also a strong advocate of beautiful design. We’re thrilled to be collaborating on a collection with this iconic British brand and to be able to share these designs with our customers,” says Pernilla Wohlfahrt, H&M’s Design Director.
The collection is full of fall must-haves, with a wide range of tailored coats, jackets and pants, romantic dresses and blouses, knitwear and coordinated separates. The printed pieces in the collection – which feature Morris & Co's masterpieces Love is Enough, Lily Leaf, Marigold and Pimpernel – are made in wool blends, velvet and fluid fabrics, and include on-trend details like tie-necks, voluminous sleeves, knife pleats and ruffles.
Almost all prints featured in the collection date back to the late 1800s, when the company was founded by artist, philosopher and political theorist William Morris. As one of the most outstanding and influential designers of the Arts & Crafts movement, his work has served as inspiration for generations of artists and designers.
“As custodians of William Morris’ original company, we keep his legacy alive today through the creation of beautifully crafted fabric and wallpaper collections inspired by our archive and all aspects of his work. This collaboration enables us to show the relevance of Morris’ iconic patterns today and we are delighted to work with H&M and to bring these designs to a new audience within the fashion world,” says Claire Vallis, Creative Director of Morris & Co.
The Morris & Co x H&M collection will be available in stores and online from October 4.