The future looks circular | H&M

For the latest addition to H&M's Innovation Stories, we were inspired by the joy of dressing up. What sets this collection apart is how we've considered what happens to each garment once it's reached the end of its life cycle, at the start of the design process. This is key for moving toward a circular future.

Forward-thinking ideas, innovative creations and ground-breaking materials take center stage. Here's a closer look at the collection.

This vibrant collection is designed to be treasured, shared, repaired and recycled. Visit our Take Care site to learn more about caring for these special pieces.