From fashion and music to food and the entertainment industry, Los Angeles truly represents a multicultural landscape of dreamers and doers. It’s a place we identify and connect with, and we couldn’t be more excited to launch three new store openings later this summer and into fall at The Original Farmer’s Market, Beverly Center, and a standalone store in Beverly Hills. There’s no better way to amplify H&M’s strengthened L.A. presence than with a campaign of L.A.-raised talent who reflects the city’s multifaceted identity best, featuring Amelia Gray, Delilah Belle, Julez Smith, sibling musical duo Between Friends, and Chef Tue Nguyen. For more information on upcoming events, exclusive drops, and special appearances, check out our L.A. calendar below. 

Join us for the new and improved H&M at Beverly Center. Our new location will be on Floor 7 of the mall.

The first 100 customers in line will receive a gift card up to a $200 value. You'll also enjoy an exclusive store discount, photo opportunities, a live DJ set, and giveaways. H&M Members can enjoy light bites & treats in partnership with Levain Bakery & Wanderlust Creamery.

We can’t wait to welcome you.

Join us for the grand opening of H&M Beverly Hills.

The first 100 customers in line will receive a gift card up to a $200 value. You'll also enjoy an exclusive store discount, photo opportunities, a live DJ set, and giveaways. H&M Members can enjoy refreshments & light bites in partnership with Levain Bakery.

We can’t wait to welcome you. Please note this location will carry Women’s product only.

To celebrate the debut of H&M Pre-Loved in Los Angeles in partnership with Wasteland, we’ll be touring Los Angeles’ favorite flea markets this November and December.

Visit us at Melrose Trading Post, Silverlake Flea Market, Santa Monica Antique Market, and Rose Bowl Flea Market. Discover a curated selection of Wasteland’s one-of-a-kind pieces, enjoy sweet treats from Levain, and receive an exclusive Gift with Purchase for H&M Members.

You can also drop off any clothing donations at our station and receive a 15% off voucher toward your next H&M purchase.


Flea market dates and times are listed below. We look forward to seeing you there.

Sunday, November 23rd at Melrose Trading Post | 10am – 5pm | 7850 Melrose Ave, Los Angeles, CA 90046

Saturday, November 29th at Silverlake Flea Market | 8:30am – 3:30pm | 1911 Sunset Blvd, Los Angeles, CA 90026

Sunday, December 7th at Santa Monica Antique Market | 7am – 3pm | 3233 Donald Douglas Loop, Santa Monica, CA 90405

Sunday, December 14th at Rose Bowl Flea Market | 5am – 4:30pm | 1001 Rose Bowl Drive, Pasadena, CA 91103

Join us at  H&M’s The Style Shop, Curated by Maison Black,  an in-store experience designed to spotlight the work of Black designers and creatives in select H&M stores across the country.  

Discover Black-owned brands, meet the designers, enjoy a live DJ set, and shop for the holiday season.

This special event will also appear in Houston, Chicago, and New York City. For more information, visit maisonblack.shop.

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NO PURCHASE NECESSARY. Participants must be one of the first 100 people in line on grand opening/reopening date and be present 30 minutes before store opening time. Giveaways are available while supplies last [distribution of the 100 gift cards]. Customers must be present and in line at the time of the giveaway, which will occur at or about 30 minutes prior to store opening. (“Redemption Period”). The first 100 eligible participants in line at the store entrance at the Redemption Period will receive an H&M gift card with one of the following values: $25, $30, $40, $50, $70 or $200. One (1) prize per eligible person. Participants must be 16 years of age or older to be eligible (proof of age may be required).