From fashion and music to food and the entertainment industry, Los Angeles truly represents a multicultural landscape of dreamers and doers. It’s a place we identify and connect with, and we couldn’t be more excited to launch three new store openings later this summer and into fall at The Original Farmer’s Market, Beverly Center, and a standalone store in Beverly Hills. There’s no better way to amplify H&M’s strengthened L.A. presence than with a campaign of L.A.-raised talent who reflects the city’s multifaceted identity best, featuring Amelia Gray, Delilah Belle, Julez Smith, sibling musical duo Between Friends, and Chef Tue Nguyen. For more information on upcoming events, exclusive drops, and special appearances, check out our L.A. calendar below. 

Join us for the new and improved H&M at Beverly Center, located on at 8500 Beverly Blvd.

The first 100 customers in line will receive a gift card up to a $200 value. You'll also enjoy an exclusive store discount, photo opportunities, a live DJ set, and giveaways!

We can’t wait to welcome you!

Now Open at 3rd & Fairfax. We can't wait to welcome you in!

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NO PURCHASE NECESSARY. Participants must be one of the first 100 people in line on grand opening/reopening date and be present 30 minutes before store opening time. Giveaways are available while supplies last [distribution of the 100 gift cards]. Customers must be present and in line at the time of the giveaway, which will occur at or about 30 minutes prior to store opening. (“Redemption Period”). The first 100 eligible participants in line at the store entrance at the Redemption Period will receive an H&M gift card with one of the following values: $25, $30, $40, $50, $70 or $200. One (1) prize per eligible person. Participants must be 16 years of age or older to be eligible (proof of age may be required).