e.l.f. H&M eau de parfum collection | H&M

Make it make scents.
Power Grip. Halo Glow. Camo Blend. Three iconic beauty products reimagined as
an irresistible eau de parfum collection from
e.l.f. Cosmetics and H&M.
an irresistible eau de parfum collection from
e.l.f. Cosmetics and H&M.

Power Grip
Eucalyptus, Cedarwood, Sea Salt


Halo Glow
Magnolia, Vanilla, Amber



Camo Blend
Vanilla, Musk, Palo Santo



sort Recommended have been applied
- E.L.F. H&M
Handbag
$ 39.99
- E.L.F. H&M
Glittery Non-Slip Socks
$ 19.99
- E.L.F. H&M
Bag Charm
$ 19.99
sort Recommended have been applied
- E.L.F. H&M
Handbag
$ 39.99
- E.L.F. H&M
Glittery Non-Slip Socks
$ 19.99
- E.L.F. H&M
Bag Charm
$ 19.99


Three beauty icons. Three unique scents. One groundbreaking partnership. e.l.f. and H&M unite in a first-of-its-kind collaboration for both brands — a bold meeting of fashion and beauty that redefines the world of fragrance.

Perfume inspired by a primer? Make it make scents.
The collection reimagines three e.l.f. fan-favorites as irresistible eau de parfum — Power Grip, Halo Glow and Camo Blend — using upcycled ingredients. A complete sensory experience. To celebrate the launch, e.l.f. and H&M have created a limited-edition accessory line to complement each perfume.

Launching with a music video directed by Tanu Muino, the campaign invites you to “spritz, walk, waft, pose” — choreography designed to maximise the spread of scent through expressive movement. Discover the collection and make it make scents.




















