Presenting the collection
Mugler and H&M gave us so much more than just a fashion show.
The Mugler H&M collection was unveiled in New York City with a highly curated evening of genre-bending music, powerful catwalk performances and transformational style. The event was a more-is-more celebration of the creativity, flamboyance, inclusivity and confidence that characterizes the house of Mugler, led by Creative Director Casey Cadwallader.
Manhattan’s Park Avenue Armory was transformed for the evening: Dramatic, blue-tinted halo lighting cut through the misty, anticipation-charged darkness of the space, illuminating a sculptural upholstered catwalk that encircled the crowd to create an immersive experience uniting sound, style, live performance, club culture and dance.
Many members of Mugler’s diverse and fabulous fashion family were in attendance, including Pamela Anderson, Lourdes Leon, Chloë Sevigny, Charli XCX, Moses Sumney, Connie Flemming, Dominique Jackson, Ceval and the Young Emperors — and all wore Mugler H&M looks.
The show featured music by Mugler H&M campaign video stars Shygirl, Eartheater and Amaarae, who performed separate sets before coming together to sing the exclusive campaign anthem, a cover of the '90s club hit “Music Sounds Better With You.”
The three artists wore customized pieces from the collection. Shygirl took the stage in the laser-cut corset dress and matching body-gloves, both fully coated with crystals; Amaarae’s look starred a glossy black bodysuit with integrated gloves, paired with a wrapped mini skirt; and Eartheater appeared in a bespoke second-skin catsuit constructed from an illusion-effect mesh fabric covered with rhinestones in the signature Mugler star pattern.
The music was interspersed with dynamic, stunning dance sets choreographed by Traci Young-Byron and transcendent DJ sets by Ashland Mines, Asmara and Goth Jafar, as well as powerful catwalk moments showing off the full Mugler H&M collection.
“Mugler has always been a house with a lot of cultural soul, and this event was a celebration of our long association with music, dance and performance. It was the ideal celebration of the Mugler H&M collection, and the perfect way to welcome people into our world — an unforgettable night built around freedom, personal expression and liberating, bold fashion.” – Casey Cadwallader, Creative Director at Mugler
“This event was a true cultural moment — a tribute to Mugler’s long history of welcoming people into a world of transformation and self-expression. When you think of Mugler, you think of showstopping fashion and catwalk theatrics, and this was just that.” – Ann-Sofie Johansson, Creative Advisor at H&M
This special event delivered an evening to remember and a collection to look forward to.
Mugler H&M launches globally at select stores and on hm.com on May 11, 2023 (local release dates may vary).