H&M x Role Models | Background | H&M Kids
Never too small to dream big
Strong, creative, innovative — constantly questioning, never held back by doubt. This world’s true role models might seem small, but their impact is far greater. As they change the world one step at a time, they continue to prove that sometimes adults need to look down to discover who to look up to. They’re not ‘just kids’ — they’re role models.
Rethinking future role models
Role Models started in 2021 with a film celebrating kids as changemakers and provoking us to re-evaluate who we see as role models. This anthem film, directed by award winner Bryan Buckley, showed that you’re never too young to be a role model. We follow several inspiring changemakers on their mission to make this world a better place.
Celebrating our next heroes
We asked kids around the world what makes them good role models and received more than 35,000 inspirational stories from kids everywhere. Some of these stories were shared and spread through various channels, championing our role models' amazing work and inspiring others to do the same.
