What's new | H&M
H&M SoHo has arrived!
Your new favorite fashion store is here. Welcome to H&M SoHo, where you’ll find the latest styles and collections alongside a seamless and elevated fashion experience. Come check us out in the heart of SoHo and experience our newest collections, H&M Pre-Loved, events and so much more.
H&M Pre-Loved
H&M SoHo is the first store in the US to launch a physical pre-loved collection, offering a curated selection of second-hand pieces that are ready to be loved again. Our pre-loved collection constantly changes, so be sure to swing by and check it out! Currently featuring select second-hand items by NYC specialty vintage shop, James Veloria.
Garment Collecting
Unwanted clothes, shoes or other textiles? Bring them to our SoHo store and we’ll make sure they get reworn, re-used or recycled. Members get a digital voucher in their H&M loyalty wallet to spend on future purchases.
Online Pickup & Express Checkout
At H&M SoHo, you will find various services that make your shopping experience easier and faster. Skip the line with our mobile checkout or use a self-service online pickup locker, where you can pick up your online order in our store!
Smart Fitting Room Mirrors
Each fitting room in our H&M SoHo store is equipped with a Smart Mirror, think of it as your personal shopper assistant. Search and request alternative sizes, colors or additional items to complete your look and have them brought right to you!
Style Advice
Our knowledgeable and stylish staff is here for your every fashion need! Get inspiration, suggestions and styling sessions from any of our H&M Style Advisors.