Here’s a not-so-fun fact: Today, less than 1% of the materials used to make clothes get recycled each year. This means that thousands of tons of textiles end up in landfills. By reusing or recycling fashion, we can turn that around.
Over 10% of a garment’s total impact on the climate happens after you’ve left the store. Things like how often you wash your clothes or if you toss them in the trash instead of recycling have an effect. So, how you take care of them really matters! Learn how you can make your clothes last longer with our Take Care concept, available in all online stores.
Our garment collecting program was rolled out in 2013, and we have recycling boxes in stores across the globe. It works like this:
1. Bring any unwanted clothes or textiles, by any brand and in any condition, to one of our stores.
2. Hand in your bag of old clothes at the register and receive a thank-you coupon to use toward your next purchase. Easy!
Once you’ve dropped off your previously loved fashion in one of our garment collecting boxes, our business partner takes over. It empties the boxes and sorts the contents into three categories:
Rewear: Wearable clothes are marketed as secondhand clothing.
Reuse: If the clothes or textiles are not suitable for rewear, they’re turned into other products, such as remake collections or cleaning cloths.
Recycle: All other clothes and textiles are shredded into textile fibers and used to make, for example, insulation materials.
In 2019, we launched a rental service in one of our stores in Stockholm where you can rent select outfits from our Conscious Exclusive collections. You can own the look, without owning the garment. Genius!