H&M takes the privacy rights of its customers very seriously. California residents have the right to opt-out of the “sale” (as defined by the California Consumer Protection Act) and the sharing of their personal information. More information on how your information is used can be found below. For the avoidance of doubt, H&M does not exchange your information for money and only shares your information with our authorized advertising partners.  ​

To submit an opt-out request, please use a Global Privacy Control (GPC) enabled browser, the webform below or email us at dataprotection.us@hm.com. You may do so at any time, and can opt-out even if you previously opted-in. Each request must include your first and last name, and we may ask you for additional information to make sure we stop selling the right person’s personal information. For more information, please see Section 2 of our CALIFORNIA, VIRGINIA, AND COLORADO PRIVACY NOTICE, found HERE.